BEYOND THE VISUAL EXPERIENCE


Utrecht 2020


How far will our greed for images lead us, this obsessive research for visual experience, this shameless pursuit of high definition to tickle eye pleasure as far as possible?
The technological enhancement is powered by the paradigms of the market, which requires the constant improvement of the product, 4K, 8K, 16K, beyond which we will no longer be able to perceive the difference in definition, but will that really be the limit?

Absolutely not ... there will be 3D, holography, increasingly powerful lenses, sophisticated software, and optical illusions (the multi-camera, for example) to facilitate and emphasize the sharpening experience of the subjects. More and more advanced post-production programs, which will aim to highlight the elements in the foreground, excluding them from the context, as the ultra-individualistic society in which we live wants, which produces masses of endless narcissistic sheep flocks.

The protagonist is separated from the rest, prisoner of his semi-god aureole, defined by the rules of image composition, detached from the background that is increasingly blurred, his face powdered with an absolutely unnatural halo of light, the eyes like two translucent buttons that do not give access to the soul, but to an ideal of man from a Hollywood poster.

And then skies painted on the horizon with the most sophisticated HDR techniques, all absolutely lighted and sharped, down to the smallest details. Artificial pastel colors, certainly better than the real ones, to better capture the main courses of a trendy restaurant, whose flavor we will certainly not remember.

There are still many new visual orgasms waiting for us, which will last the time of a click or a swipe. In this world of screens where taste, smell, hearing, and touch quickly shrink, I find myself yearning for blindness ...

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